http://feeds.feedburner.com/~r/Lukewalkerorg/~3/412431207/
Canada’s got a big choice ahead of it. Ideally, it would be a race for the Prime Minister’s office. Realistically, it’s a battle against a Conservative majority and [impending doom music] the end of Canada as we know. Jokes, jokes. But a majority would be bad, and it’s a tough fight for those trying to stop it.
The campaign, in typical Canadian style, isn’t overly negative–even the attack ads. Take bushharper.com. A simple site with a simple premise. Stephen Harper’s politics are the same as GW Bush’s. A couple of videos that make a couple off good points. Nothing too intense. Googling it, I saw of lot of the obvious ‘wow, that’s desperate’ from conservative/Conservative bloggers, and perhaps it is. I tend to think it’s more right on the money than it is desperate, but whatever. That’s not what this is about.
What this is about is how much these videos/this site say about the Liberal party’s really bad job at messaging. The Liberals, you say? How did they come up? Oh, dear friends–they’ve funded the site, and a number of other relatively anonymous efforts at telling Canadians that Harper is a bad choice of leader. But you’d never know, unless you watch through to the end of the second video, or looked at the fine print on the site. They may as well be the work of, well, anyone. Unlike Sarah Silverman’s TheGreatSchlep.com, there is no clear link back to the funder (in her case, JewsVote.org), just some fine print. In a campaign where so many people are pushing Anyone But Conservative strategic voting initiatives, you could be forgiven for thinking the site was the work of one of those groups. But it’s not. It’s a Liberal site that should be encouraging us all to vote Liberal, right?
Mixing messages can be a tough thing. Sure, they want to focus on the Green Shift message and get that out there, and confusing you by putting too many different messages in your head is a Bad Thing. I like the Green Shift, but there are right ways and wrong ways to go about that, and unfortunately, the path they’ve chosen isn’t working. Frankly, focusing on positioning the Liberals as better leaders for a Canadian Canada could sell.
And sure, attack ads are risky. In this case, I think they’re making a good point, and they are definitely no worse than the attack ads the Conservatives are throwing their way (and doing a much better job of, might I add). There are a lot of reasons you might not want to be associated too directly with a really negative campaign, but this isn’t that. It’s not overly personal, it’s not unfounded, and given the recent news that Stephen Harper swiped a speech that John Howard gave that was actually fed to BOTH of them via the Bush administration, well… it needs to be said.
But here’s the crux of it: This is not an ‘if not A then B’ situation. It is not a given that one vote scared away from the Conservatives is a vote for the Liberals. Anything but… There are subtle references to the Liberals, and you can find out that the site/ads are funded by the Liberals if you read the small print (and, if you get around to watching the second video, a mention there), but where’s the call to action? Where’s the push TO something? With a very strong New Democrat threat (and it is a threat to our country as we know it, but that’s a discussion for another time), the Liberals can’t afford to let people connect the dots, or to assume that they are still the de facto ‘other party’ in people’s minds.
To the Liberal war room: it’s too late to get my vote. Mine’s cast, and not in your favour. But like millions of other Canadians, I can’t stand the thought of a Conservative [false] majority, and the four years of trampling on the ideals and opinions of the real majority that travesty would enable. I honestly think that your Green Shift is along the right path, and your ads are pretty good. But you need to make a connection between your arguments and the action you want the audience to make. It’s very specific. You want a vote. You don’t want them to learn more about Liberals. You don’t want them to vote for someone other than Stephen Harper. You want them to vote for YOU, so you need to say it. If Stephen Harper wins a [false] majority, it will be a lot of people’s fault, but for the most part, the blame will be yours to bear. You can do better.
Oh by the way, check out AnyoneButHarper.ca if you want to find out which opposition party has the best chance of winning your riding (it’s NOT funded by the Liberals). And don’t forget to vote on October 14th, if you didn’t get around to it this weekend!