Designing your site yourself can help you promote your online business or yourself. An attractive site lets others know that you mean business. Understanding how to design well is the first step to take, so use this advice liberally.
Avoid using clashing, loud colors when designing your website. The text needs to show against the background easily so your site is easily recognizable as yours. It is typically easier to see darker lettering that is set upon light backgrounds than the reverse. Let some of your friends see your site and give you some advice before going live.
Visitors want to have access to a website quickly, which is why your pages should load easily. Visitors can quickly become impatient and leave your site if it loads too slowly. They will often move on to another site and usually never return to yours.
Easy navigation is critical to keeping visitors on your site. Visitors should be able to locate clear, unambiguous links quickly and easily. Menus also lend to easy navigation. Make sure you have links back to your main pages accessible on every single page of your website; that way, visitors are able to always get around.
Incorporate a search function that lets visitors find what they need. For people who look for specific things, they’ll look for a search box first. If this option is unavailable, they may leave the site for one that allows a search. Make sure the box is on the right at the tip of the page, which is where most visitors will look first.
Placing ALT tags when using images on the site is important. Those who are visually impaired will benefit greatly from ALT tags. If you use images as links, you can describe the link. Lastly, search engine crawlers make use of ALT tags, so employing them can help improve your search rank.
White is a great choice for a background color. It’s simplistic, yet has a lot of potential at adding flare and color elsewhere. White backgrounds not only make the text easy to read, but also make your site appear more professional, as white is the standard background color for corporate sites. Conversely, complex backgrounds distract from your content and make your site seem much less professional. Simple backgrounds are generally better.
Test your site on multiple browsers, platforms (Windows 7, Windows XP, Linux, etc.) and devices (Mac, PC, tablets, cell phones, etc.) Each web browser has a slightly different way of how they illustrate the website, and in a couple of cases these little differences could have major effects on the experience for the user. You should find out the top five to ten browsers. Double check that your site works on every browser, and don’t forget about the mobile software as well.
Step one involves building the site, and then step two involves getting to work creating it. Using this information, you will be able to put together a website that speaks to your target audience. You can achieve your goals when you know how to bring in more traffic.